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Warming Up to Reality: Heat Pump Mythbusting

If you’ve heard about heat pumps, you may have also heard some rumors: about how heat pumps don’t work well in cold climates, how they are expensive to purchase and operate, and maybe even how heat pump technology is too new for the risk of adopting it in your own home.

We’re here to tell you…

Not everything you hear is true!

We’re here to bust some myths.

Let’s dive right in, shall we?

Myth: heat pumps don’t work in cold climates

Busted! This one is our favorite to debunk, hands down. You could say we’re the experts on it, heck, we wrote the ultimate guide for it! Let’s dive into all the reasons why this myth is simply that.

Enter, the cold climate heat pump

Did you know that there are air source heat pumps specifically designed for cold climates? They’re not much different than a traditional heat pump, except they’re built to produce more heat at lower temperatures than non-cold climate rated equipment. While they look similar to a heat pump you might see in a warmer climate, the specially designed internal components are where the magic happens. This allows cold climate heat pumps to operate down to very low temperatures — as low as -20°F!

Even in the cold climates like New England and the Colorado Front Range, heat pumps are rockin’ and rollin’, keeping homes comfortable all winter long. Their efficiency, rated by something called the Heating Seasonal Performance Factor (or HSPF), can operate at a 10 or greater, meaning they’re transferring much more energy than they consume (and that’s what keeps you warm and comfortable in the cold winter months).

Still don’t believe us? Check out the data we gathered about our fleet’s performance during a brutally cold snap in the Denver area. 

Myth: heat pumps cost more to operate than furnaces

Busted! There are, of course, costs associated with installing a new HVAC system. But, when you consider the robust incentives available to offset that upfront cost plus the ongoing operational savings (not to mention the quality of life improvements – we have been told by more than one customer their heat pump was “life-changing”) you have yourself one smart investment.

Ready to learn more?

Heat pumps are more efficient than gas-powered furnaces

When it comes to energy efficiency, heat pumps take the win on functionality against their gas-powered counterparts. Heat pumps in general are much more energy efficient than traditional HVAC systems. Why? Because heat pumps use electricity to move heat, rather than creating it by burning fossil fuels.

The efficiency of heat pumps is measured by the Coefficient of Performance (COP), which compares the heat output to the energy input. Heat pumps can have a COP greater than 1, meaning they can move more energy as heat than the electrical energy they consume. Traditional heating systems, such as gas furnaces, typically generate less than one unit of heat for each unit of energy consumed, making their COP less than 1.

So, what does all this mean? Heat pumps are using less energy to heat your home, which in turn can lower your energy bills. Importantly, you won’t see all these savings in the same season. We generally find that our customers see the most savings during the summer months. More on that later!

Total cost of ownership

Let’s say you’re in the market for a new HVAC system and that’s how you stumbled upon this blog post. First, welcome! We’re so glad you’re here. Second, you may be wondering “but what is this all going to cost me?”

Good news for you – we’ve got some handy numbers at the ready.

Upfront cost:

The plus of purchasing an energy-efficient heat pump is all the upfront savings made possible by rebates and tax credits (available from the Inflation Reduction Act as well as alongside state, local, and utility rebates).  

Operating cost:

Okay, so we know there are great incentives available to offset your installation cost. What about actually running the heat pump?

Here’s some data that can give you a sense — for a test run in Maine (brr, talk about cold winters!), the average cost for different heating systems looked like this:

It’s worth noting that there are a lot of factors that can change these numbers – think the efficiency of the heat pump you install, the fuel and electricity prices in your area, and if you’re in a temperate or cold climate. For example, mild climates will definitely have lower operating costs than super cold ones.

Alongside this, there are other important factors that affect the cost of operating a heat pump, including the size and layout of your home (the bigger, the more expensive) and if you’re taking good care of your heat pump (cleaning your filters, calling for maintenance twice a year).

All in all, we generally see our customers saving about $250 per year, and sometimes way more (over $1,000), for those switching from more costly fuel sources. Erin, below, switched from baseboard electric heat.

“I was paying about $300-$500 monthly for electricity in the winter, and adding the heat pump cut my bills in half.” – Erin D., Denver customer

Want to see the exact math for your home? You can do a three part calculation as laid out by Shrink That Footprint.

Of course, when you work with experts (like us), we can model the savings you can expect to see so that you’re going in eyes wide open. Click here to get started!

While this is a high-level summary, it’s important to think about the total cost of ownership for your new heat pump, not just the immediate cost. The cost savings from the up front purchase combined with the lifetime savings from choosing an energy-efficient heat pump (and, the other non-financial benefits like super quiet, even heating) all deserve consideration.

Myth: heat pump technology is too new to be trusted

Busted! We don’t need to burn stuff anymore to stay warm, to cook our food, to drive our cars…it’s simply not necessary in 2024 (and beyond)!

Heat pump technology is tested, tried, and true

You may think to yourself, “if heat pumps are so awesome, why am I just hearing about them now?”

There are a few reasons that could be.

First, it shouldn’t surprise you that the big oil and gas industry doesn’t want you to know about heat pumps. Just as gas lobbies are paying influencers to use gas stoves in their cooking videos, they’re also pushing negative campaigns about heat pumps all over the world. Wild, right?

Second, heat pump technology, while it’s advanced greatly over the last ten years, has been around for longer than we’ve been alive. The technology behind heat pumps is actually over 100 years old. The first heat pump was built by Peter von Rittinger in 1856 while conducting experiments to use water vapor’s latent heat to evaporate salt brine. From there, heat pump technology advanced quickly, and in 1945, John Summer built a full scale water-source heat pump. Following that Robert C. Webber heated his home with the first electric heat pump in 1948. The rest, as they say, is home comfort history!

The advancements of building science and compressor and control technology mean heat pumps have taken center stage in the world of HVAC. For the past two years, heat pumps have outsold gas furnaces in the United States. Pretty cool, right?

Meme that says "burn fossil fuels in your home or draw 25" on an Uno card

Wrapping it up

Heat pumps are a smart piece of technology you can install in your home to incorporate cost savings both upon install and through the life of the product. They work fabulously in cold climates and guarantee a healthier, more comfortable climate-friendly home. The myths…have been busted.

Ready to upgrade to a climate-friendly home? Join us in building a brighter future by electrifying everything, starting with homes. Your choice today shapes our collective tomorrow!

Heat Pump vs. Gas Furnace – making the right choice for your home

Are you in need of a new HVAC system, and trying to choose between an air source heat pump and a gas furnace? We’re here to explain why going with a heat pump is a no-brainer. In comparison to their gas counterparts, heat pumps are…

Learn more about each of these points in a deep dive comparison of air source heat pumps and furnaces below:

Drake meme: "when someone tells me gas furnaces are fine" vs. "when I learn what a heat pump is"

Gas furnaces vs. heat pumps: which is the right HVAC system for me?

Let’s start with the obvious – we know it can be pretty overwhelming to replace a heating and cooling system in your home. Oftentimes, it happens during a literal make-it-or-break-it moment – your house needs heating or cooling as soon as possible because your current system has broken. And, let’s be honest, it’s expensive. For the average homeowner, their HVAC system is the third largest investment they’ll make, behind their home and car. It’s important to get this right, and we’re here to help.

First, we recommend making a plan so you don’t find yourself in this stressful situation. Second, let’s dive in – why would you want to switch from a gas furnace, the system you’ve always known?

Simple: heat pumps are the best and most efficient technology you can get your hands on, they’re good for your wallet and the climate, and there are loads of incentives (we’re talking federal, state, local, and utility) that defray the upfront cost of installation…and that free money won’t be available forever. There’s no time like the present.

Heat pumps are a smart investment

The first question when replacing any large equipment in your home is probably, “how much is this going to cost me?” 

Heat PumpsFurnaces
FunctionalityHeating and air conditioning, gentle and evenly distributedJust heating, blasts hot air on and off
Upfront installation costs$7,500-20,000 (after incentives, see table below)$6,000-24,000 (no incentives)
Available incentivesAt least $2,000 tax credit, and depending on where you live, often more that are stackable.
Colorado and Massachusetts, see links for more information.
None
Operating costsLower – on average, our customers save hundreds, and in some cases more than $1,000 per year on utility costs Higher
Energy efficiency300% more efficient than furnacesLess efficient
Lifespan15-25 years20 years

These general costs cover a wide range of numbers, mostly dependent on the size of your home and its heating and cooling needs. Want a quick estimate of how much it’ll cost you?

All in all, thanks to the robust rebates and tax credits available to offset the costs of these systems (we’ll explain more below), in most instances, installing a heat pump today is less expensive than installing a new furnace and air conditioner/central air system, and it will help you save on operating costs in the long run, too.

CostExplanation
$23,000Cost of Cold Climate Heat Pump + Electrical Upgrades, before incentives
($2,200)Xcel Rebate (upfront to Elephant Energy)
($3,500)
($1,200)
Denver CARe Heat Pump Rebate (upfront to Elephant Energy)
Denver CARe Electrical Rebate (upfront to Elephant Energy)
($2,000)Federal Tax Credit from Inflation Reduction Act
($1,200)State of CO Heat Pump Discount
= $10,100Total incentives
= $12,900Total cost, after incentives

Beyond this federal powerhouse, many states and cities have adopted rebates and incentives for installation of heat pumps in homes. In the greater Denver area, there are multiple options to choose from (and they can be stacked with energy utility rebates, too!) For the Boston Metro, Mass Save® is a fantastic program with super robust rebates for heat pumps (up to $10,000 for single family homes!). A quick internet search of your city’s name + “heat pump incentives” may find you more money back than you were expecting.

Health and safety for you and your family

A recent study found that children living in a home with a gas stove have a 42% increased risk of experiencing asthma symptoms. When it comes to your family’s health, it makes a difference to switch from a gas stove to an induction stove, a gas furnace to a heat pump, and a gas-burning water heater to a heat pump water heater.

Why? A heat pump runs solely off of electricity. This is safer than burning gas, which in turn releases fossil fuels into your home – and impacts the air you’re breathing every day. (And yes – the same goes for the gas stove and your fuel-burning cars, too.)

The best modern tech in the HVAC market

As we explained in our introduction to heat pumps blog, heat pump technology has been around for many years, but it’s improved tremendously over the past ten years. This means you’re selecting an advanced piece of equipment to join your home appliance lineup that is better for the environment, better for your wallet, and going to last you in the long run. With natural gas beginning to be phased out, you won’t want to be delayed in making the switch!

With the push made by federal, state, and local governments to make the transition to energy efficient appliances and away from fossil fuels, you can trust that you’re investing in the best tech for your home today. Plus, homes that install heat pumps see a 4-7% increase in home value. Not too shabby!

Along with the smart investment of great tech comes the promise of a better user experience when you’re choosing a heat pump over a gas furnace. Heat pumps are much quieter than a gas furnace, which blasts on any time your home is not at the set temperature on your thermostat. Then, when it reaches that temperature, the furnace kicks off. It repeats this pattern all day and all night – on, off, on, off. In contrast, the heating and cooling produced by a heat pump are much more gentle and even, because they run quietly on a low setting in the background at all times.

If you had to choose between a late 90’s desktop computer you had to lug around everywhere you went or a new laptop, you’d almost certainly choose the latter. Beyond it being kind of embarrassing to be sporting outdated tech, the ease of use, convenience, and affordability over time of a desktop pale in comparison to a modern day laptop. We trust that you get where we’re going here.

In this round of heat pump vs furnace, it’s heat pump all the way. Your future self will thank you!

Energy efficiency meets environmentally friendly

For years, we burned stuff to make heat. We burned stuff to drive cars and cook our food, too. But we’re here to tell you – you don’t need to burn stuff anymore to heat your home.

Did you know that our homes account for 20% of climate-related emissions each year? Most of that is from heating and cooling. Yikes! By electrifying your home and using clean energy (like solar), it’s possible to completely eliminate those emissions. Pretty cool, right?

What about the impact of simply installing a heat pump, though? Research shows that in all 48 continental states, replacing a gas furnace with a heat pump will reduce emissions within the very first year of installation and across the 15-year lifespan of the product. While the exact amount of emissions reduction varies by state, in many places, the reduction is up to 93% over the lifetime of the heat pump. You can read more about this research and see the specific projections for the state you live in here

Either way, the proof is in the pudding — if you care about reducing your footprint, installing a heat pump is the way to go.

Heat pumps: the clear winner when it comes to choosing HVAC for your home

Going for a heat pump over a furnace? Smart move. You’re getting cutting-edge tech that saves you money in the long run, thanks to incentives and lower energy bills. Plus, it’s a win for comfort and health at home – steadier temps and cleaner air. It’s a solid choice all around.

If you’re wanting to embrace climate action on a personal level, heat pumps are also a great option for that. Check out this personal climate calculator to see how much your heating and cooling makes a difference in your home.


Ready to get started? Join us in building a brighter future by electrifying everything, starting with homes. Your choice today shapes our collective tomorrow!

Introducing…the heat pump!

“What is a heat pump?”

“What is a mini split?”

“How does a heat pump work?”

“Should I get a heat pump?”

Buzz Lightyear and Woody with meme caption "heat pumps, heat pumps everywhere"

 

Maybe you’ve heard your friends talking about how their furnace finally died and they made the switch to a heat pump. Perhaps you’ve searched “furnace replacement” and seen the words “heat pump” and been intrigued. You might be looking for ways that can become a better steward to our planet. Or maybe you know the smallest bit about these electrified powerhouses but you don’t quite know where to start.

Don’t worry. We’ve got you covered.

Introducing the best way to take a big bite out of climate change – the heat pump!

Heat pumps are the hot new thing and will be your coolest appliance. And, did you know that the technology behind heat pumps is actually over 100 years old? That’s right – heat pump HVAC systems are in fact not brand new, but rather they have been massively improved over the past 60 years (and especially over the past 10 years).

What is a heat pump?

A classic question! We’re here to make it make sense…without hurting your brain too much.

Air source heat pump systems replace your current furnace (or boiler) and any air conditioning units in your home. They’re powered solely by electricity, which means you’re no longer burning stuff to stay warm, and you’re not using an entire second appliance just to stay cool. That’s right – these heat pumps can both heat and cool your home! But…how?

How does a heat pump work?

Artwork by Nicole Kellner - "Explain how a heat pump works like I'm 5 years old"
Hint: it’s not actually little gnomes

Unlike a furnace or boiler, heat pumps don’t burn fossil fuels, which make them a healthier choice for your family and the environment.

Instead, powered by electricity, air source heat pumps move heat from the air outside of a home to inside and vice versa to heat and cool. Check out the image below for a more visual explanation:

How an air source heat pump works. Image source: Energy Savings Trust, BBC

That’s right – a heat pump doesn’t generate heat, it moves existing heat. Even on the very coldest days in very cold places (like Denver and Boston) , there are heat particles in the air. The right cold climate heat pump can take these and move them inside of your home to keep it warm. And in the summer, heat particles are moved from the inside of your home to the outside. Pretty cool (and hot), huh?

What does a heat pump system look like?

There are two common types of air source heat pumps. The first is a ducted system. This works best in homes that already have ductwork and utilize central heating and cooling system, which makes for a pretty seamless transition.

However, if your current ductwork is in poor condition or your home doesn’t have ducts (think, folks with hydronic boiler systems), the right move for your home is likely a ductless mini split heat pump system. Mini splits consist of an indoor unit, usually mounted on your wall or ceiling, and an outdoor unit. They’re connected, and they provide heating and cooling to whichever rooms they’re installed in–without using any ducting. Want to learn more about mini split heat pumps specifically? Check out our ultimate guide here.

Ductless mini split heat pump system, image from Canary Media.
No ducts? No problem! Here’s what a mini split would look like in a room in your home.

Mini split heat pumps systems as well as ducted air source heat pump systems all have easy filters to clean and upkeep, ensuring the long life of these awesome electric appliances.

A quick note on energy efficiency

Remember, part of upgrading to a climate-friendly home means you shouldn’t produce more energy than you need. For example, you wouldn’t leave your front door wide open with the AC blasting in 95 degree summer, would you? Probably not. That’s a poor use of energy and not efficient!

Efficiency for energy goes beyond weatherization– it means taking care of what we have and using it to the best of its ability within its lifetime.

The best part about your awesome, energy-efficient heat pump? It’s your electric heater and your electric air conditioning system all in one.

Hey, that’s right. It’s electric!

So, it’s electric…why should I care?

Modern electric appliances that run on heat pumps are better for the environment – in fact, they are 3X more efficient than their fossil-fueled counterparts. And don’t be mistaken, we’re not talking about your grandma’s old school electric resistance HVAC. Heat pumps are the cool, new kids on the block, and WAY more efficient than any other option available today.

Rather than burning stuff to heat your home, you can begin making the switch to reduce your carbon footprint today. A heat pump does exactly that – removes the harmful output of fossil fuels burning in your home and replaces it with the air that simply exists around your home. Plus, if you weatherize, you’re ensuring that you’re living in accordance with your parent’s favorite adage – “don’t heat or cool the whole neighborhood! Shut that door!”

Saving you dollars and solving climate change

Did you know that the average homeowner can save 7 metric tons of CO2 every year by switching to a heat pump? In comparison, you’d save about 1 metric ton of CO2 every year by going fully vegan. Slashing your carbon emissions without ever leaving the house sounds good to us!

And it’s not just reducing your emissions, it’s reducing your spending, too! Because of the high efficiency of these appliances, the average homeowner who switches from a furnace to an air source heat pump will save about $1000 or more a year on utility bills.

The icing on top is that there are incredible incentives available to help offset the cost of installing a heat pump in your home. Thanks to the Inflation Reduction Act (IRA), there are Federal incentives available to everyone in the U.S..  And, in many places, there are also state, and even local rebates available (Colorado and Massachusetts where we operate are two examples).

Mona Lisa Saperstein from Parks and Rec saying "Me to the IRA: Money pleeeease"

Heat pumps are a well-loved technology across the United States and around the world (including in cold climates)! Ready to upgrade to a climate-friendly home? Join us in building a brighter future by electrifying everything, starting with homes. Your choice today shapes our collective tomorrow!

Air Source Heat Pump DIY Maintenance + Guides

Being the proud owner of an air source heat pump can significantly contribute to both energy efficiency and a climate-friendly home. However, things can turn south if you aren’t keeping up with regular maintenance to ensure your heat pump’s optimal performance. We’re big fans of do-it-yourself maintenance on your products in between professional servicing to keep your air source heat pump running in tip-top shape. Follow this simple DIY maintenance guide for your heat pump to get tips and tricks on self-maintenance for your heat pump, plus get a printable option for you to use whenever you need it, along with insights on when it’s time to call an expert.

Understanding Your Air Source Heat Pump:

Before we just jump into the how-tos on self-maintaining your heat pump, it’s super important to understand how the heat pump itself operates. Essentially, your air source heat pump works by transferring heat from the outside air into your home, and vice versa to cool it in the warmer months. It’s wild to know that there’s heat outside, even when temps are in the negatives, but it’s true! There are multiple parts that work to make all of this happen in your heat pump, including a compressor, condenser, evaporator, and refrigerant lines.

Tips for Heat Pump Self-Maintenance:

1 – Regularly Clean or Replace Air Filters:

One of the simplest yet most important maintenance tasks is cleaning or replacing your heat pump’s air filters. Clogged filters restrict airflow, reducing the heat pump’s efficiency and potentially leading to system malfunctions. Check your filters monthly and clean or replace them as needed, especially during peak usage seasons. Want to see filter cleaning in action? Check out our video on how to clean your wall-mounted heat pump air filters, or see our video on how to clean your mini-split ceiling-mounted heat pump air filters.

2 – Keep Outdoor Unit Clear:

The outdoor unit of your heat pump can accumulate dirt, debris, leaves, and even snow depending on the season. Make sure that the area around your heat pump’s outdoor unit remains clear to allow proper airflow. Trim back any growth from bushes, trees, or grass, and be sure to remove any obstructions that could block airflow to the unit.

3 – Inspect and Clean Coils:

Both your heat pump’s outdoor condenser coil and indoor evaporator coil can collect dirt and dust over time, hindering heat transfer. By periodically inspecting these coils and cleaning them, you’ll ensure efficient performance. For the outdoor unit, you can use a hose. Make sure you’re gentle to avoid damaging the fins. For the indoor unit, use a soft brush or vacuum cleaner.

4 – Check and Clean Drainage System:

A clogged condensate drain on your heat pump can cause water leakage or potentially even water damage to your home, and that’s no good! Inspect the condensate drain regularly and be sure to remove any obstructions using a vacuum or a mixture of water and mild detergent. Ensuring proper drainage prevents future issues.

5 – Monitor Refrigerant Levels:

While refrigerant leaks are very uncommon, it’s essential to monitor the refrigerant levels periodically to be sure nothing fishy’s happening with your heat pump. Low refrigerant levels may indicate a leak or other issues that require professional attention. If you notice a significant decrease in cooling or heating efficiency, contact the team at Elephant Energy to inspect and recharge the refrigerant as needed.

6 – Test Thermostat and Controls:

Regularly test your thermostat and heat pump controls to ensure they’re functioning correctly. Sometimes, it can be as simple as replacing the batteries in your thermostat if you’re having issues. You’ll also want to ensure that the settings are appropriate for your climate-friendly home’s needs.

7 – Lubricate Moving Parts:

Some components of your air source heat pump, such as fan motors and bearings, may require lubrication to reduce friction and ensure smooth operation. Refer to your owner’s manual for guidance on lubrication intervals and the type of lubricant to use.

Take a look at our best practices, FAQs, and troubleshooting tips for your heat pump from our team here:

Mitsubishi Heat Pump User Guide
includes: Mitsubishi PUZ, Mitsubishi MXZ-SM/PVFY, Mitsubishi MXZ36-SVZ24, and Mitsubishi MXZ36

When to Call in the Experts:

While self-maintenance can help keep your air source heat pump in good condition, there are certain situations where professional assistance is necessary. Good news – we’re only a phone call or email away!

1 – Complex Repairs:

If you encounter any issues beyond basic maintenance tasks, such as compressor failure, refrigerant leaks, or electrical problems, it’s best to contact the team at Elephant, where we have qualified HVAC technicians ready to help. Attempting complex repairs without proper training and equipment can lead to further damage or safety hazards.

2 – Annual Professional Servicing:

We’re huge supporters of you performing DIY maintenance on your heat pump, but annual professional service can cover the more difficult and complex maintenance needs! During these service visits, a technician will conduct thorough inspections, tune-ups, and system diagnostics to ensure your heat pump is running at its best and proactively address any issues they may see with an expert eye.

3 – Warranty Coverage:

By installing your heat pump with Elephant Energy, you’ll automatically receive a one year warranty for labor. Our Mitsubishi heat pumps that we install also come with a 12- year manufacturer’s warranty. Plus, the Elephant Energy Maintenance + Extended Labor Warranty Packages are a great way to ensure the investment on your heat pump is well-maintained.

Elephant Energy maintenance plan

Following the manufacturer’s recommended maintenance guidelines while also relying on authorized service providers will preserve your warranty coverage. Remember – attempting large DIY repairs yourself or neglecting maintenance overall can void your warranty, so be sure you’re taking close care!

Maintaining your air source heat pump is crucial for maximizing its efficiency, lifespan, and performance. By following the tips and tricks outlined in this guide, you can perform basic maintenance tasks yourself and while keeping your heat pump running smoothly. However, remember to seek professional assistance for complex repairs and schedule annual servicing to address any underlying issues and ensure long-term reliability. With proper care and attention, your air source heat pump can continue to provide efficient heating and cooling for years to come.

Ready to get started? Join us in building a brighter future by electrifying everything, starting with homes. Your choice today shapes our collective tomorrow!

5 Ways to Hard Launch your Relationship (With your Heat Pump)

Valentine’s Day is a time of public declarations – when even those of us that typically refrain from PDA find the courage to tell the world, “hey, just in case it wasn’t clear, I really love this person!”. This can take many shapes and forms–engagement, marriage–and even the “hard launch”, which often happens on our social media feeds.

We’re here with a hot take: if you have a heat pump, it’s time to hard launch your relationship with it this Valentine’s Day.

Why? Well, put simply, personal climate action is contagious – in a good way! Research on solar panel adoption (replicated many times, in many geographies) shows that the biggest predictor of whether you will purchase solar panels is whether your neighbor has already done so! Why? As Katherine Hayhoe so eloquently explains, this lowers “the ‘cost’ of information”. Knowing that you can go down the street and ask who installed the equipment and how it went is, well, comforting.

This isn’t the only research that underscores the importance of social proof when it comes to home electrification, though. A study recently published in the journal Energy Policy about household energy decision-making and technology adoption in the U.S. found that the top two information sources homeowners sought after during their consideration process were (1) their own friends and family (~42% survey respondents), and (2) online reviews (~36% of survey respondents).

Here’s the tricky thing about heat pumps and heat pump water heaters though, though. These HVAC systems are hidden away in our basements, utility closets, and backyards – entirely out of sight from the neighbors, typically. Remember the old conundrum, “If a tree falls in a forest and no one is around to hear it does it even make a sound?” Feels pretty relevant here!

The point is, taking a public stand for personal climate action can dramatically accelerate the pace of progress in your orbit. By taking a few minutes to  “hard launch” your home electrification efforts, you have the opportunity to create a ripple effect of decarbonization far beyond the four walls of your own home.

How to “Hard Launch” your heat pump (on social)

Social media is a great place to share your story! We created these love notes to make it easy. What is an example of a hard launched relationship? Sending ’em a Valentine, of course!

They are yours to save, use, and share! You can tag us on any of these platforms (Facebook, Instagram, Threads, Twitter, LinkedIn, and TikTok).

 

How to Hard Launch your heat pump without social media

No social media? No problem! When should you hard launch a relationship? Well, we’re taking advice from our friends at VeryWellMind on hard launching your relationship without social media, and translating that to heat pumps.

  • Send a group text to your friends or family members. This can include the name and a photo of your partner. Yes this works great! “Heat Pump” has entered the chat.
  • Call your friends and family individually to discuss your relationship. Another strong option – share your reasons for why you went electric in a good ol’ fashioned phone call
  • Bring your partner out with you to meet your friends. Ehh, this one’s a little trickier…but snapping a selfie with your heat pump to share with friends might just do the trick!
  • Take your partner home to meet your family. This one’s even harder. Then again, dropping off information about a heat pump might be the move
  • Plan a gathering at which you’ll introduce your new partner to your social circle. This one is a gem! Throw a “meet my heat pump” party (and be sure to send us photos)!

So yes, make the cheesy post about your partner (seriously, always make the cheesy post), but don’t forget to also affirm your commitment to a cause that also needs your support now more than ever – the climate.


Ready to get started? Join us in building a brighter future by electrifying everything, starting with homes. Your choice today shapes our collective tomorrow!