← BACK

Biden’s next climate hurdle: Enticing Americans to buy green

President Joe Biden persuaded Democrats in Congress to provide hundreds of billions of dollars to fight climate change. Now comes another formidable task: enticing Americans to buy millions of electric cars, heat pumps, solar panels and more efficient appliances.

It’s a public relations challenge that could determine whether the country meets Biden’s ambitious goal to cut greenhouse gas emissions in half by 2030.

Relying on tax credits and rebates made the climate legislation — it was approved in August with only Democratic votes — more politically palatable than regulations that force wholesale changes in polluting industries.

But it also means the administration’s battle against global warming will be waged “one household at a time,” said Shannon Baker-Branstetter, who works on energy issues at the Center for American Progress, a liberal think tank closely aligned with the White House.